Tips for Sales

I’ve mentioned that I often use Craigslist to buy and sell music gear. And anyone posting to Craigslist should understand that the riffraff will flood your inbox with all sorts of things: lowball offers; once in a lifetime chances to help out displaced princes; creams that will shrink, color, or grow certain parts of your anatomy; and weird trades. It’s part of the game.

Since I’ve been playing that game for a while now, I thought I’d offer some advice to other Craigslist sellers.

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Custom vs. homemade

Just because you can operate a screwdriver and use a measuring tape doesn’t mean you’re a custom shop. If you made it in your garage, your dad helped you, or constructed it with wood left over from the deer stand you built, it’s probably just homemade.

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It’s written right there

You know that thing you’re selling? Read what’s written on the piece. Retype it exactly. If you spell it wrong, consider it a chance to experience the wonders of the backspace key. If I can’t trust you to get that much right, I’m not going to trust you on any of the less obvious details. Like whether or not the item works.

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TURN OFF CAPS LOCK

It gives me the impression that if we meet in person, you’ll yell the whole time. And that would be awkward.

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If I’m reading your ad, assume I can use the Internet

I’m reading your ad on a computer. I just might use it to check prices. I’m wily like that. With that in mind:

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Your used crap is not worth as much as it was when it was new crap

Since you’re using Craigslist, you’re probably not a person who makes stuff more valuable by sweating on it.

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